Be rewarded for living a healthier lifestyle

Advice and guidance on health and well-being products and services

Vitality is setting a new standard with its unique health and life insurance package, which offers;

Extensive cover: Vitality are also the only insurer that will cover you for 190+ illnesses, as well as pay out on lots of low grade serious illnesses. They offer a range of flexible cover choices so we can create a bespoke cover to match your requirements.

Rewards for being active: Vitality has arranged a variety of deals with partner organisations to enable it to offer them as incentives to policy holders to adopt and maintain a healthier lifestyle. Points to gain Rewards and Discounts are given when customers do a certain amount of activity.

How does Vitality rewards work?

Simply put, when you become a Vitality member you register to track your daily activity with one of Vitality’s approved trackers, so that whenever you are walking, running, swimming, cycling or going to the gym you will earn points for the type of activity and the duration.

Everyone starts on the first level ‘Bronze’, building up points allows you to move up to Silver, Gold and finally Platinum. The higher your status, the more you could get back from Vitality.

It’s easy to build up your weekly points – taking just 7,000 steps in a day, four times a week earns 12 Vitality points and rewards you with a handcrafted drink from Starbucks and if you achieve 12 points consecutively over two weeks a cinema ticket at Cineworld or Vue!

Vitality rewards include


  • Up to 50% off fitness devices with Polar and Garmin (p+p may apply)
  • Huge discounts on Apple 3 and Apple 4 watches
  • Vitality Points with Parkrun, Apple Watch, Misfit, Moves and Fitbit devices
  • Up to 50% cashback on a bike with Evans Cycles
  • Up to 50% off monthly gym fees at Virgin Active and Nuffield Health Gyms
  • Up to 50% off a pair of trainers at Runners Need


  • A Free Drink from Starbucks each week
  • 75% off Champneys spa breaks
  • Self-help guides and tools from Living Life to the Full.
  • Six months Weight Watchers Monthly Pass for £30.
  • Free Allen Carr’s Easyway to Stop Smoking programme
  • Free cinema tickets with Cineworld or Vue
  • Free Amazon Prime
  • Up to 25% off Healthy Food and free delivery with Ocado

Vitality reward partners


Below you’ll find answers to the questions we get asked the most about Vitality Health and Life Insurance. If you have any questions that are not covered below, don’t hesitate to contact FPM Advice Centre.

How can Vitality Health and Life Insurance afford these rewards and savings?

VitalityHealth and VitalityLife Insurance invest in the health and well-being of its customers that it experiences 40% less claims than other health and life insurance companies – meaning it can pass on these savings to their customers.

How much does Vitality Life Insurance cost?

The cost of your monthly Vitality Health insurance premium will depend on several factors such as your age, postcode, current state of health and the level of cover you wish to purchase. Optional extras will increase the monthly premium, however they will offer greater protection should you suffer a bout of ill health.

How long does it take before start earning rewards?

You can start earning points as soon as your VitalityLife or VitalityHealth Insurance policy is live. Don’t worry a member of FPM Advice Centre will be in touch as soon as your policy is live to ensure you’re maximising your savings and benefits.

Can I choose the date my insurance payment leaves my bank account?

Absolutely! When finalising your policy you can request which date of the month your payment comes out your bank each month.

Request a callback

Arrange your free no-obligation life and health insurance consultation today.

If you have any questions or you’d like to discuss your life and health insurance options please complete the call back form below, alternatively, please call 01925 240020, email or complete our enquiry form.

OUR PRIVACY POLICY I confirm I have read, fully understand and agree to FPM Advice Centre Ltd’s Privacy Policy.